This blog is written by Allison Morse, a student at Davenport University. As a junior, she is working towards completing her Bachelor’s degrees in both marketing and management. She grew up in Zeeland, Michigan but currently lives at the Davenport University campus in Grand Rapids while attending school.
This blog explores public relations by looking at current events. These real world examples are then connected to textbook concepts learned in the MKTG 214 course.
I hope you are able to learn a little bit about public relations from this blog!